‘‘Your brands story holds so much power—and how you express it visually is how your audience begins to feel your presence.’’
I started with photography—capturing people, moments, and feeling.
But over time, I noticed something.
Most brands weren’t struggling to create content.
They were struggling to make it feel consistent.
Images didn’t quite sit together.
The tone shifted.
The overall feeling got lost.
Now, my work brings both sides together—
creating and curating visuals that feel aligned, intentional, and easy to use.
It’s not more content. It’s the right content.
When your visual presence is rooted in this way, you will naturally attract the people and communities that are aligned with your purpose.
Resonance before reach.
Explore curation →
I work with wellness brands and individual creatives, space-holders and alcehmists. These sessions are designed for small brands & businesses, creatives, change-makers that wish to re-imagine, re-fresh or re-align their visual storytelling. Together we will translate your values, energy and essence into a cohesive visual language that feels grounded, intentional and true to your business. Through Strategy sessions, Curated content, art direction & bespoke photo shoots.
Visual Strategy
Photo Curation & Image research
Art Direction
Bespoke photography
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When your visual presence is rooted in who you really are, it becomes more than just beautiful—it becomes powerful.
With soulful visual strategy, you’ll:
Attract aligned clients through visuals that reflect your energy and mission
Build authentic trust by showing up consistently and clearly
Stand out naturally in your space without forcing or performing
Create emotional connection that deepens engagement and inspires action
This is branding that doesn’t just look good—it feels good, too.
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These sessions are for:
Heart-led entrepreneurs, creatives, and coaches
Founders in a transition or brand evolution
Brands that want more alignment, depth, and intention
Anyone ready to embody their message visually and energetically
If you're ready to move beyond surface-level imagery and create a brand that feels like you—this is where we begin.
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Through a collaborative, intuitive process, our visual strategy sessions guide you in uncovering the heart of your brand and translating it into aligned, strategic visuals. This isn’t just about design—it’s about clarity, connection, and purpose.
Each session includes:
A deep-dive into your brand’s story, values, and energy
Clarity around your ideal audience and how to visually speak to them
A custom visual content strategy aligned with your goals
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I’m Alice Backlog—a photo editor, producer, photographer, and soulful visual artist.
With over a two decades of experience in the visual world, I’ve worked behind the lens and behind the scenes, helping creatives and brands bring their stories to life with clarity and intention. My work blends industry insight with a deeply intuitive approach. I see beyond surface visuals—into the energy, emotion, and essence that make a brand feel alive.
Through my Visual Strategy Sessions, I bring together all the threads: technical knowledge, storytelling, artistic vision, and soul. It’s a space where we slow down, reconnect to your purpose, and translate it into visuals that are not only beautiful—but deeply aligned with who you are.
This is where your strategy meets soul.
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Visual Strategy Sessions
In a world full of noise and curated perfection, people are craving something real. When your visual branding is rooted in authenticity, alignment, and intention, it becomes magnetic. It tells the deeper story of who you are and draws in the people who are meant to work with you.
This is what soulful branding is all about: resonance over reach. This is where your strategy meets soul.
Sessions start at £111.00 for one hour
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Image curation & Research
Every image you choose—whether for your website, social media, mood board, or launch—sends a message. And when those visuals are thoughtfully chosen and deeply aligned, they don’t just look cohesive—they connect.
In a digital world where visuals are often rushed or mismatched, intentional photo curation creates space for clarity, resonance, and recognition. It helps your audience feel who you are before they read a single word.
